You know your business needs AI. You're not sure who to trust.

Every consultancy is promising transformation. Most of them have never built a product, run a company, or had their own money on the line. I have. I built and sold a technology business, I manage my own investment fund using AI systems I built myself, and I'll give you an honest answer — even when that answer is "not yet."

Let's talk
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Who

I've been where you're trying to get to.

I built a technology company from nothing — credit cards covering payroll in the early days — grew it to over 500 enterprise clients, and led it through to acquisition. I've sat across the table from investors, managed boards, raised institutional funding, and made every mistake a founder can make.

Today I manage a private investment fund, running complex options strategies across multiple markets. The analytics, the risk management, the AI agents that process market data — I built all of it. When I tell you what AI can and can't do, it's because I depend on it every day with real capital at risk. That changes how you think about reliability, and it changes the advice I give.

I also invested several years into a blockchain venture that didn't find its market. The funding structure created a misalignment I should have confronted sooner — we ended up building for the funder rather than for users. I closed it down, took the lessons, and moved on. That experience sharpened my instinct for when something isn't working.

Where I add value

  • Separating what AI can do today from what's still hype
  • Translating complexity into clear business decisions
  • Identifying where you're about to waste serious money
  • Building systems that run in production, not slide decks
  • Telling you what you need to hear

Not what I do

  • Hundred-page reports that sit in a drawer
  • Vague strategy that can't be executed
  • Selling solutions before understanding your problem
  • Sugarcoating assessments to protect the relationship
  • Open-ended engagements with no clear outcome

When to call

You're probably dealing with one of these.

You can't tell what's real

Every vendor demo looks impressive. But you've been around long enough to know that demos and production are different things entirely. You need someone who builds production AI systems — not someone who's read about them — to sit beside you and separate the genuine opportunities from the expensive distractions.

You're worried you're falling behind

Your competitors are talking about AI. Your board is asking questions. Your team is overwhelmed. You don't need another strategy deck — you need someone who can quickly assess what's relevant to your specific business and what isn't worth your time right now.

You've been burned already

You invested in AI tools, maybe hired a consultant, and the results were underwhelming. The problem usually isn't the technology — it's that nobody understood your business well enough to apply it properly. I start with your operations, not with AI.

Your team needs a technical sounding board

Your developers are building agent systems, automation, or AI-powered features and they've hit architectural decisions they're not sure about. I build multi-agent systems that run in production every day. I can review what they've done and tell them what's going to cause problems.

Approach

Focused, finite, and clear from the start.

I don't do six-month discovery phases. You'll know what I'm delivering, what it will cost, and when it will be done before we begin.

An honest conversation

We talk about what you're dealing with. I'll ask hard questions about your business, your goals, and where AI fits. If I don't think I can help, I'll tell you — and point you in the right direction. No charge for this.

A scoped piece of work

Typically 60–90 days with specific deliverables you've agreed to upfront. An AI readiness review, an implementation roadmap, an architecture assessment, or hands-on building alongside your team. You'll know the cost, the timeline, and exactly what you're getting before we begin.

Continued access if you want it

Some clients want an ongoing relationship for strategic questions and architectural decisions as things evolve. A lightweight retainer, available when you need it.

What clients say

Of course I'm going to tell you I'm good at this. So here's what others have said instead.

We'd been pitched by three consultancies, each promising AI-driven transformation. Steve was the first person to tell us that half of what we wanted to do wasn't ready yet — and that honesty saved us a significant amount of money. He helped us focus on the two things that actually made a difference.

James Thornton CEO, mid-market logistics company

Steve doesn't talk like a typical consultant. He talks like someone who's built businesses and understands the weight of technology decisions. He explained our options clearly, without jargon, and gave us a plan we could actually execute on.

Rachel Kim COO, Series A fintech

Steve reviewed the AI architecture my team had been struggling with for months. Within a single session he'd identified the fundamental design issue, and inside a week we had a working solution. You can tell he builds these systems himself — the advice is specific, not theoretical.

Daniel Osei CTO, SaaS platform

Background

2021 – Present

Independent Investor, Trader & AI Advisor

I manage a private investment fund focused on systematic options strategies, supported by AI systems and data infrastructure I've built from the ground up. In parallel, I advise founders and business operators on implementing AI — drawing directly on what I build and depend on every day.

2007 – 2021

idibu — Founder & CEO

Built a recruitment technology platform from a standing start to over 500 enterprise clients. Bootstrapped the early years, raised institutional investment, managed board governance, and led the company through to acquisition. Fourteen years from first line of code to exit.

2018 – 2025

Taskio — Blockchain Venture

Developed a digital asset platform backed by grant funding from a major blockchain foundation. The funding structure meant the product evolved to serve the grantor's priorities rather than end users. I made the decision to wind it down and apply what I'd learned elsewhere.

The most useful education I've had — I know exactly what building the wrong thing looks like, and I'll spot it in your business faster than you will.

Get in touch

If you have a real problem, I'd like to hear about it.

I take on a small number of advisory clients at a time. The first conversation is always free and always honest.

Book a conversation